I can think of quite a few clichés that don’t stand up to scrutiny, but some do have more of a ring of truth to them. ‘You get what you…
Paper free and proud At Hook we are always trying to find ways to ensure our company carbon footprint is as minimal as possible. Some of the ways we do…
Have you really thought about your company image? I mean really thought about it? You probably have an opinion as to how your customers and prospects see your company…
No it’s not the Birdie Song that we are chirping on about, but Twitter. Twitter is just one of many social media sites that form part of the marketing mix…
I’m sure you would agree how nice it is to receive something that is personalised, right? 1908 saw the creation of assembly line production and mass production for the…
This may seem like a simple question but do you really know why customers buy your products? Does your marketing reflect these reasons? Are you aiming to be the same…
When is the best time to spend some of your hard earned cash on marketing your small business? Right at the beginning? Wait until you are short of customers? When…
When we think about some of the most successful brands, there is generally a colour that you would intrinsically associate with that brand. If I were to say to you…
Mobile responsive website Do you know how many people view your website on a mobile device? Which devices are the most popular? How your site looks on these devices?…
Google Hummingbird – The latest search algorithm major change – Sept 2013 The biggest algorithm change from Google since 2001? The algorithm changes from Google are never really discussed in…
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