How important is colour choice in your marketing?

When we think about some of the most successful brands, there is generally a colour that you would intrinsically associate with that brand. If I were to say to you what colours were associated with say Cadbury’s?, Coke? and Facebook? … I’m guessing you’d get three out of three?

What is it about these colours that makes it synonymous with these brands?

And why does colour play such an important part when Marketing your business?….

Marketing your business is about communicating and more importantly connecting with your customers/target audience.

Colour communicates in different ways to words, sounds and smell because it stimulates different parts of our brain, it communicates an experience that most of us will probably have had with that colour. Yellow…warm sun, Blue …blue skies or crystal clear sea, evoking a memory perhaps?

Being the visual creatures that we are it’s no wonder that subconsciously we base a significant importance on visual factors when purchasing products or services.

When thinking about the colour for your brand, consider carefully the message you are trying to communicate. A brand’s strength lies within it’s ability to stand out, so if your competition has a strong brand connection with orange, consider going for green or blue.

Another factor to consider is the cultural differences that play a part with colour. For example in Japan and other part of Asia, they wear white whilst in mourning. There are many different kinds of colour blindness, but the most common is a difficulty distinguishing between reds, yellows, and greens. This is called “red-green” colour blindness. Interestingly according to the ‘New Yorker’ the reason Mark Zuckerberg chose blue for his Face Book logo is because he is partially colour blind and blue is the colour he can see best.

Of course colour choice is subjective and it’s time well spent investing some thought into your decision.

So if you find yourself in a pickle over which pink or bemused by which blue, why not get in touch with us at Hook Solutions and we would love to help with your search for the perfect colour to market your business.