This may seem like a simple question but do you really know why customers buy your products? Does your marketing reflect these reasons?

Are you aiming to be the same as your competitors or do you really stand out?

Most businesses do not realise that they need to show the benefits of their product or service and not the features. Sure features are great but…. Image you are buying toilet roll. Everyone buys toilet roll and knows the main use and features, but they need to decide which one to buy. If your product was a toilet roll what type would it be?

• Stronger
• Longer
• Cheaper
• Softer
• Textured
• Luxury
• Coloured
• Fragranced

Just because there are already toilet roll providers does not mean you cannot stand out with your brand, do everything right and you could take a big share of the market and be the brand to have in your home. You do not need to reinvent the wheel to have a successful business in supplying wheels.

Finding what is different about your product and the benefits it will bring to the consumer is essential before any marketing campaign is even started.

A lot of companies drone on about how they have 20 years’ experience, a nice big office block, employ only the best staff – but does this mean they are getting their message across about why people should buy from them?

How about they concentrated on saying what the product can do for their clients, pay £50 for our product and it saves you £150 in just 3 months, an investment. You are clearly stating what the benefit is for the client – in this case a monetary benefit. It could be a time saving benefit, a hassle saving benefit, a compliance benefit … or in the case of toilet roll almost a status benefit.

Some of the benefits you can think about might be:

• Faster – Can you deliver your product or service quicker than anyone else?
• Successful – are your results at least 10% more successful than the average?
• Guarantee – can you offer a guarantee to your customers that others do not?
• Quality – does your product/service last longer, provide a cost saving long term?

Whatever benefits you find, the key ingredient is how you get that message across to clients. At Hook our main benefit is that we provide an Ethical, Organic and sustainable service – no shortcuts, no law breaking, dodgy deals or underhand tactics.

Speak to us about how we can assist you with getting your message across. 01747 830965

Hook Solutions are a Dorset based marketing company in the UK.