The age of personalisation

 I’m sure you would agree how nice it is to receive something that is personalised, right?

1908 saw the creation of assembly line production and mass production for the masses. The following 100 years has seen this become the standard way for businesses to grow to scale.  This has started to change over the past 10-15 years with the evolution of the Internet and social media. 3D printing is at the cutting edge of this revolution and poses some exciting questions for many industries.

Gone are the days when mass marketing made sense, people simply don’t have time for it. When did you last have a good look through the pile of junk mail that came through your letter  box or read all of the offers that came into your email box, if like me you probably even fast forward the adverts on TV!

More and more people are looking for personal products and services that meet their specific needs. Companies that are on the ball have recognised this and started to listen and move. Marketing is not isolated from this change and is very much at the forefront. Only 20 years ago if you needed to understand what your customers wanted it meant surveys, letters, phone calls and mail shots all of which took time to organise, implement and collate. Now this information is out there in tweets, Facebook likes and posts, blogs and emails, all your business needs to do is understand how to pull it all together and make use of this invaluable information.This is what we can help with….

The great thing about social media is that it is such a great leveller, whether you are a small business looking to grow quickly or a large FTSE company, social media allows you to understand your customers on an individual basis and tailor your products and services to meet those needs. Marketing your brand/products effectively equals time, cost savings and long term sustainability.

At Hook Solutions, that we we do. We can advise where to cast your net and how to bring in the catch you want! So why not give us a call for a chat today….