Tweet, Tweet, and Tweet Again.

No it’s not the Birdie Song that we are chirping on about, but Twitter. Twitter is just one of many social media sites that form part of the marketing mix for businesses. The unique twist with Twitter is that you are restricted to just 140 characters. This means that being really precise and punchy with any ‘Tweets’ you send is vital.

What is the definition of Twitter? – ‘a short burst of inconsequential information,’ and ‘chirps from birds.

Unlike using Twitter for personal use, you need to bear in mind that this is for your business and be aware that many abbreviations, extreme opinions or negative comments may not be appropriate. Twitter has an amazing way of making you really think about your own writing and the content, but don’t be put off by this – you can add links and images to help get your message out. There are many tools that can shorten your links too like ow.ly. The 140 characters must include your links, however all you are asking of the remaining characters is to engage with your audience to entice them to open any links you may have added.

At Hook Solutions Limited we love Twitter and are always happy to help others when they are not certain of ‘Tweeting’ or the use of any other Social Media sites. Hook know the importance of Social Media for businesses and acknowledge that this area of marketing is growing on a rapid scale. The main appeal is that it is free to use.

Regarding ‘Tweets’ – try to make them engaging, memorable and unique. These will then be the ‘Tweets’ that will resonate with your audience and help to create and keep that bond with your customers.

So get your marketing in order – give Twitter a try, social media can be a hugely beneficial part of every company’s marketing campaign.