Email marketing with Zoho CRM and Zoho Campaigns – What is the difference?

Both Zoho CRM and Zoho Campaigns offer the function to send out mass email, so why would Zoho produce two tools for the same purpose?

There are unique differences that make Zoho Campaigns the choice for regular email newsletters, social campaigns and clever longer term strategies as well as the tracking required by most clients to show a ROI.

Most small businesses only send a few hundred emails a month, so you may ask why you need Zoho Campaigns when the CRM allows you to send them by just creating a view, selecting all and sending your email template.

See what you can achieve in Zoho Campaigns that you cannot in Zoho CRM:

• Tracking of clicks and opens
• Follow up campaign to those that do not open
• Post the campaign as a page on your Facebook, with full links and tracking
• Post to Twitter and  LinkedIn
• Full range of email templates ready to amend and use
• Create drip campaigns to follow up with subscribers who click certain links – e.g. a special offer
• Syncing with the CRM – the campaign data will show in each contacts record, and whether they clicked or opened
• Auto unsubscribes, the CRM can be altered automatically so you do not accidentally make contact
• New sign ups/prospects from your website or CRM can be configured to be added automatically – again saving valuable time
• Full reporting and comparisons to evaluate your campaigns
• Integration with Zoho Survey and Google Apps

These are the main features which provide a complete marketing tool that syncs nicely with your Zoho CRM and provides efficient email marketing along with the social media to make your efforts reach further.

If you would like assistance with the setup, training and implementation of Zoho Campaigns please contact Hook Solutions today.  The Dorset based Customer relationship marketing specialists.

01747 830965

Or Miranda Aldridge our Marketing Director on +44 (0)744 3902432