Our 10 top email marketing tips:

  • Use some testimonials – people like to read about what other clients think of you.
  • Include a call to action
  • Provide some links to quality content, white papers or industry news
  • Provide some insight into your company – what have your staff been up to?
  • Shout about your awards or nominations
  • Show links to your social media and encourage communication
  • Draw on your own experience from your inbox – what makes you open an email?
  • Use a quality white listed email provider
  • Avoid words like “Free” or “Save” – spam filters love taking them out of inboxes.

And last but the most important – FOLLOW UP, you will be amazed how many companies never follow up with people that have shown an interest in their email campaigns, clicked links, opened and forwarded – They think that prospects are just going to pick up the phone to call them and order!!!! They are not – you need to provide them with the follow up information and contact – build that client relationship, email marketing is merely the 1st step!

UK based Hook Solutions offer CRM and marketing automation solutions to enable you to reach your potentials.   Contact us for more information. 01747 830965

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