New Year – New Marketing Plan, but is it the same old, same old?

So with the New Year comes the chance to update your strategy, plan for the coming year and set new goals.  No amount of planning though can be a substitute for action – the beauty of a fast paced online world is that you can adjust and adapt at a moment’s notice but this also means there is the need for a lot of content.

One of the biggest mistakes companies make is the lack of action – if a blog takes a week to write, has to be signed off by a supervisor then the marketing manager it is already old news – your competitors will have written 4 blogs, have them on their site, indexed by Google and spread far and wide across the social network by then.

So our top marketing plan tips for the New Year:

1. Plan ahead, find your blog subjects, social posts and emails that go along with your company campaigns, have them written well in advance and scheduled to run along with your social media, press releases and other marketing to ensure you reap the most benefit from your work.
2. Adapt quickly – if breaking industry news hits the headlines you need to be blogging and talking about it.  Be sure you have writers that can turn around content to a tight schedule.
3. Try something new – At Hook our ethos of trying new forms of marketing, testing, analysing and pushing forward means we are never stuck spending time and money on campaigns that do not work.
4. Be clear with your message – are you looking to promote your brand or yourself as an expert leading the company? Are you aiming to be the cheapest, best quality or fastest? Remember you cannot be all of them.
5. What are your goals? For you and your company? Have you chartered a clear strategy as to how to achieve them or do you find yourself wandering off course – Stay focussed.
6. Competition – We are all told to keep an eye on what our competition are doing, but let’s not spend too much time working on doing what they are doing, tracking their every move and forgetting to stick to our plan – to stand out you need to be different not be fooled into doing the same.

Remember an idea is only as big as the brain cell it occupies until coupled with action!

Would you like assistance with your strategy, campaigns, plans and implementation?  The Dorset digital marketing team at Hook can help.  Give us a call for a chat 01747 830965