Hook Solutions are Zoho CRM partners in the uk

Zoho UK Partners – What it means for you..

Posted by & filed under CRM Platform, News, Solution implementation, Zoho, Zoho CRM.

Being a UK Zoho partner – how does this help our clients?

Zoho is a great product with a range of apps that cover almost every aspect of running your business.  Being a Zoho UK Partner allows us to be able to offer a great range of services that are available on demand or can be booked in advance.Hook Solutions are Zoho CRM partners in the uk

Zoho CRM is the backbone of the Zoho offering.  There are complex workflow solutions, a suberb sales pipeline management tool and even the provision to automate almost every part of your company processes.

One of the common issues we find with new users, that are attracted by the 3 free licenses, is that Zoho CRM can seem a bit daunting at first.  A bit like a rabbit warren – but with a bit of training and support you would be amazed how quickly it will become an indispensable business tool.

What Zoho does really well is respond to needs within the product.  The recognise when there is a piece of the puzzle missing and set about adding to the tools available – for example, to be able to save an attachment there was the option to add it to your Zoho Docs or download.  Just this week they have introduced a new feature that allows users to add to their dropbox with two clicks.  Now that has saved me valuable time, not only that but increased my effectiveness – it enables me to add to a shared Dropbox folder which means my collaborators have instant access to the file as well.

Being cloud based means that these amendments and new features are available to all instantly, no waiting for updates, paying for new licenses or worry about incompatibility.

We pride ourselves on assisting Zoho CRM users in the UK and Internationally to enable them to get to grips with this tool and reap the benefits of having UK Zoho support and training when and how they want it.

Customisation of the CRM is doodle and we can assist with full workflow and marketing scheduling as well as making sure the reports contain everything you need to analyse results.

If you have a couple of minutes why not click our link and try our “Free for 3 users” version now?  Click here.

If you would like to find out more about our ad hoc or monthly Zoho UK Support packages please do get in touch.

01747 830965

Miranda Aldridge.

Hook Solutions offer quality seo

SEO – Have you had a bad experience?

Posted by & filed under News, Online marketing, SEO Management.

We have heard countless stories of companies paying huge monthly sums for ineffective and even damaging SEO campaigns.  They have been damaged by Panda and Penguin updates and algorithm changes from search engines like Google.

What can be done, or what could they have done to be sure the SEO Company they chose was acting in the best way to future proof them against these things? How were they and the SEO Company to know that these algorithms would change?  Isn’t it just bad luck?

We believe there is no such thing as bad luck when it comes to SEO.  When we are children we are taught about a healthy diet being a little of everything that gives us that balance, that is exactly like SEO.  You just cannot cheat or take shortcuts with your SEO.

SEO is all about being natural – which is why it is often referred to nowadays as “Organic SEO”

Campaigns should be a little of everything to achieve that healthy balance – there are many things which add to the blend and like a recipe there can be many ways to mix it up and present it but the output should still be the same, a healthy meal.

Our blend of SEO tends to be bespoke to each business, the recipe is carefully drawn up from our experience over many years but usually includes:

  • Lots of great content that is written, not with SEO in mind but with catchy titles, information and calls to action to help with lead generation – SEO is the afterthought and generally we do not need to amend an article or blog if it has been written well.
  • Social media – reaching out to other people who are going to be interested in our content, service or advice, ensuring we reach the right audience makes our content work – the search engines pick up on this.
  • PR – can draw attention to particular stories that are relevant to the readers, provide the opportunity to talk about current issues on radio or TV.  Relevance needs to be the key word here, if your work is not being published then you have the wrong audience, the wrong approach or strategy.
  • Website – your website is not only where people can find out more about your company, it is a lead generation tool, it needs to be able to pick up the right audience from the search engines and links to give you any chance of converting traffic to clients.  How you present your site is often more to the point than the number of links you have pointing to it.  If you have 500 visitors that are referred but only 1 makes a purchase then something is not working, how about having 50 visitors and 5 purchase – a much better result I am sure you will agree?  Concentrate on your user experience when they arrive at your site instead of trying to get tonnes of visitors.
  • Email marketing, QR codes, PCC – there are many other tools and services at our disposal.

If you would like us to have a look at your SEO strategy or general marketing strategy then please do get in touch.

email marketing from Hook Solutions

Email marketing, more than just a sales message!

Posted by & filed under Business Tips, Email Marketing, News.

There is more to email marketing than just blasting out your sales message!

So you have decided you’re going to do some email marketing because everyone is talking about it and it is the thing to do to get your business noticed – but there is more to email marketing than just preaching about your services or products.

Think of each email you send as a personal message to that person, think about how you would approach them if you met them, and think about how you react to email in your inbox and what attracts you to open them.

An email message is a personal communication, an email inbox is an individual’s personal written voice conversation and you would like them to return the communication. This could be by clicking through to your company website, signing up via a form for your latest offer or whitepaper and with good analytics you can track every step they take to ensure your follow up is relevant and targeted.email marketing from Hook Solutions

Using a range of techniques such as segmenting your data, split testing and drip marketing campaigns you can delve deeper in to what interests your prospects, where they are in the buying pipeline and how best to start building that relationship.

Hook Solutions have many years of experience of putting together the strategy, content and automation that can assist your company with getting your message out in a way that is more likely to be seen as a piece of communication other than a direct marketing bulk email.

Call us today for more information or complete our little form to start your conversation with us.  01747 830965.

Dorset digital marketing from Hook Solutions.

User adoption for CRM and other solutions

Posted by & filed under Business Tips, CRM Platform, General, News, Solution implementation.

One of the biggest problems faced with using CRM and other solutions in the workplace is getting full adoption from employees.  There can be many reasons for this.

  • They have not had the correct training
  • They are used to a different system and prefer to use that
  • The solution has not been configured correctly
  • There is a skills gap
  • There is no incentive to use it
  • It does not suit the users “psychology”

There can be a massive knock on effect for all areas of the company from data being analysed that is incorrect or incomplete to whole budgets and strategies being worked out from the success or lack of success as demonstrated by the chosen tool or solution.

Implementing a CRM for your company is a big and often underestimated project.  There can be too much focus on the features of the solution and its capabilities and much less on the type, skills and job requirements of the users.  The right support and training is paramount along with a solution that is customised to the needs of the company from the start.

Choosing the right solution UI (User interface) should also be considered and is where psychology plays its part, a very creative group of employees might find a bold and colourful interface easier and more pleasurable to use whereas a finance company might prefer something more corporate and less distracting.

Involving employees in the implementation is helpful, as well as designing some sort of reward system to ensure full adoption – this in turn will enable the system to show correct data, processes, and assessments, the result – reporting from the back end that is accurate and trustworthy.

You might ask “How do you reward employees for using the solution fully?”  This would obviously depend on your industry as well as the solution your using but something like –

Customised dashboards so employees can see easily if they are reaching targets.

Or it could be “CRM user of the month award” mentioned in the internal mail.

There are many ways to encourage adoption of solutions but the vital points to ensure are:

  1. The solution is customised correctly
  2. Staff are assessed and trained well
  3. Support is on hand should they need it
  4. Rewards and targets are in place
  5. Employees are involved and considered in the process

To contact Miranda about CRM call 01747 830965

Hook solutions listens to clients

Listening to your clients…

Posted by & filed under Business Tips, General, News.

When a new enquiry comes in it can be very tempting to jump in and try to sell them a full range of products and services before you have actually listened to their requirements.

  The art of listening is what will truly bring you the most trust and respect from your clients.

Really delving into the nitty gritty of what is important to them and being honest if you cannot supply the exact match.  You may find that they know there is no exact match but they are willing to go with the nearest product that will cover most of their needs with a company that can work with them and honestly help in their objectives.

Top tips:

  • Ask core questions about their aims, desires and essential requirements.
  • Generate a clear vision of what they are looking to achieve and how.
  • Listen to their concerns, thoughts and perceptions.
  • Think about the above and if it fits with your company ethos, aims and desires.
  • Be brutally honest if it looks like you will be singing off “two different hymn sheets”!Hook solutions listens to clients

Listening to your clients in the right way will ensure that you do not over estimate their budget, their requirements and their level of commitment from you.  Think of the long term game – so many companies make the mistake of short term wins.  A client who is happy will more than likely come back to you in the future, recommend you to colleagues and even shout about you on digital media! 

Remember how important that new lead can be now, in the future and to your reputation – Don’t exploit it.

CallPro CRM partners

Why did we choose to partner with CallPro CRM?

Posted by & filed under CallPro CRM, CRM Platform, News.

5 things we love about CallPro CRM:CallPro CRM partners

• The fact they are UK based, available when we need them
• The CallPro team are as passionate as we are about great customer service
• There is just one monthly charge, no add-ons, no hidden extras
• The CRM is the most flexible we have come across
• It is cloud based and accessible anywhere anytime

CRM core functionality assists companies with data handling, analysis and reporting but CallPro goes further with saving extending right down to the time the page takes to load from one account to the next. They are striving for excellence with the detail that adds up to efficiency savings from all areas of the users’ working day.
Marketing automation fully integrates with the workflow to produce seamless campaigns with no limit on email sends. Now that makes a refreshing change!
Emails auto sync with the contacts in your CallPro CRM whichever of the 999 databases you may have them in, yes 999 – you decide if you would like a separate area for your customer, your suppliers and your leads or for different products in your business.
Users are concurrent too, no more adding each member of staff, just pay for the number of users that will be signing on at any one time. At just £45 per license it is within the budget of any size organisation.
If you would like to experience true CRM flexibility then we are on hand to assist with implementation, training and support, ask us for a quote today or join us for a live demo to see what we are so excited about. 01747 830965

Hook Solutions Ltd in partnership with CallPro CRM.

Hook Solutions are Zoho CRM partners in the uk

Zoho CRM for small business owners

Posted by & filed under CRM Platform, News, Zoho, Zoho Apps, Zoho CRM.

Zoho CRM has all the functionality that the small business owner could possible desire all available in one cloud based solution that is available anytime and anywhere.Zoho CRM partners in the uk

Just think of the time taken to find a contacts email they sent you 2 months ago, the copy of the follow up document you sent them along with the day, time and notes you made of the call you made to them.  Wouldn’t it be great to be able to have a page for each contact or lead where all of this information is to hand?  How easy would it be to see all their details on your mobile device when you are due to meet them along with a map? With one click you could also see which other leads are close by.

In Zoho CRM you have an extensive array of fields that you can customise to your needs.  If you’re a teacher you could record all the grades your pupil has achieved during the year and see the progress they have made, attach their work, see which emails their parents have received and even if they opened them.

What if you are overseeing 3 sales reps, how beneficial it would be for them to update calls they have made and received straight to the CRM from their smartphone – which you can see from the office instantly?  Their calendar is updated from the office and they can access all the account information they need for their visit on the mobile.

Zoho CRM is an essential tool for a company that knows every action costs time and money.  Saving 10 seconds each time someone needs to find an email, phone number, document or other vital information compounds to become a big saving over the course of a year. Staff become more productive and find their role easier.  Management have access to full analysis on each section of the pipeline with detailed customisable reporting functions for everything from user activity to call reports.

What about other CRM offerings?  Zoho has risen to the top of it’s sector by being the most cost effective, flexible CRM on the market.  For up to 3 users it is FREE.  If you require extensive functionality and many users there is a small charge per user.   Upgrading and downgrading is available at any time with no lengthy contracts to sign or software to install.  All you need if Wifi.

Hook Solutions are Zoho UK Partners and able to assist with customising Zoho CRM to your needs.  We pride ourselves on offering outstanding support and training to ensure your transition to Zoho is smooth and painless.

Call Miranda today for a live demo of Zoho CRM.  01747 830965