There are a plethora of email marketing tools available today that offer a range of features and tools although many require that you upload your data in and out like a yo-yo.

The advantage with Zoho Campaigns is that the data can be set to automatically sync with your Zoho CRM and Google apps.

 Take this example:

Someone signs up for your newsletter on your website

They are added to your “Monthly Newsletter list” you are also notified by email.

You already have scheduled your monthly newsletter to run for the next 12 month from your Zoho campaigns section –

Zoho automatically adds this new contact to your CRM and to your newsletter mailing list.

When they receive the newsletter the CRM auto updates showing you if they opened, clicked or unsubscribed.

So far you have had to do nothing at all.

During this campaign if they click a link they could be moved to a more relevant list that has a newsletter dedicated to that particular area of interest.

Now you can see from your CRM which leads are warm to your contact regarding certain products.

You can call them and follow up your warm leads and maybe offer them a demo, trial or sample of your product.

You also record your call, the demo and any meeting information in the CRM.

Your customer signs up – your CRM workflow automatically adds them to the Customer mailing list so they now receive regular mail about updates, new features and other products that you offer.

See our comparison for using email marketing within Zoho CRM vs using Zoho Campaigns. 

Measuring the success of each campaign is easy with Zoho Campaigns reports.  Show instantly your ROI for each campaign.

Say NO to shifting data from one solution provider to another

Say NO to unnecessary data entry

Say YES to efficient marketing automation at its finest.

Zoho Campaigns is available in the UK from Hook Solutions. 

Take a live demo to see for yourself.  01747 830965