A “heat map” shows us how a website is used by the movement of a mouse and we can detect from the various hotspots the highest activity areas on the website.

As part of looking at the bigger picture of making visitors convert on the website and understanding what they are doing most commonly on each page.

This give a good indicator of where improvements and calls to action need to occur.

We have had some useful insights by putting heat mapping collection tools on clients websites that have gone some way to analysing how to create better landing pages and conversion rates.

 

 

Help us find the right hook for you!

For more information about Heat-map and Usability Analysis

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